MISSION
VISION
VALUES

OUR MISSION

We want to... be your pink pill — butterfly you — battle boredom — dress your emotions



OUR PROMISE

There will be fireworks


OUR AMBITION

We want to become the first Belgian commercial fashion brand succeeding worldwide


OUR VISION

We want to:


Expand ESSENTIEL’s image globally through the right choice of local distribution channels’ mix

Become and remain an undisputed leader in affordable luxury fashion

Increase the importance of accessories to broaden our customers’ reach

Ensure constant sales dynamics through multiple collection’s themes per year


OUR VALUES

Passion is key: we are passionate in everything we undertake
Keep it surprising: we encourage and develop wild big ideas; our ambition is to make a difference

Learning by doing: we believe in trial and error; we trust our gut feeling and emotions

Celebrate life: we work hard, but we only do things that give us energy

Permanent questioning: we stay alert; we challenge ourselves; there is no status quo

Integrity: we are uncompromising about our integrity and are driven by an interest in the world and our customers

OUR MISSION

We want to... be your pink pill — butterfly you — battle boredom — dress your emotions

OUR PROMISE

There will be fireworks

OUR AMBITION

We want to become the first Belgian commercial fashion brand succeeding worldwide

OUR VISION

We want to
  • Expand ESSENTIEL’s image globally through the right choice of local distribution channels’ mix
  • Become and remain an undisputed leader in affordable luxury fashion
  • Increase the importance of accessories to broaden our customers’ reach
  • Ensure constant sales dynamics through multiple collection’s themes per year

OUR VALUES

  • Passion is key: we are passionate in everything we undertake
  • Keep it surprising: we encourage and develop wild big ideas; our ambition is to make a difference
  • Learning by doing: we believe in trial and error; we trust our gut feeling and emotions
  • Celebrate life: we work hard, but we only do things that give us energy
  • Permanent questioning: we stay alert; we challenge ourselves; there is no status quo
  • Integrity: we are uncompromising about our integrity and are driven by an interest in the world and our customers