Amelie Lens

People Amelie Lens

Posted:
22 november 2015

We shot several campaigns with one of Belgium’s top models, Amelie Lens. A few months ago she bought a house in Antwerp and she talked with us about her modelling and DJ career and her company Baerbar.  

Amelie Lens - Interview - Essentiel Antwerp

WHEN DID YOU START MODELLING? 
I was scouted at Dour festival at the age of 15, Dominique models agency invited me to their office in Brussels right after the festival. I looked really bad… I just spent 5 days partying and sleeping in a tent. It was a really hot week and my face was sunburned, my hair was dry and I also had a cut on my face. 
Before I went to the model agency, I went to see a beautician for the first time, I thought a facial mask would do me some good. She plucked my eyebrows really thin. Without knowing I arrived at the model agency with my weird eyebrows. Luckily they had a picture of me at the festival with my “real” eyebrows, they hired me immediately but they told me I couldn’t do a shoot before my eyebrows were back to normal (haha). 

FAVORITE MODELING PICTURE?
This backstage picture from a shoot, I’m not sure what I was doing or saying in the picture but everybody loved it! 

Amelie Lens - Interview - Essentiel Antwerp

FAVORITE MEMORY ABOUT SHOOTING WITH ESSENTIEL?
Essentiel booked me for a look book when I just started, I was still a new face and I didn’t have a lot of experience. Something I’m really grateful for!!

FAVORITE PIECE OF CLOTHING OF THE FW15 SHOOT WITH ESSENTIEL?
The KENDRICK wide leg palazzo pants, I have them in black!

BEST MODELLING DAY IN YOUR CAREER?
The H&M campaign for Maison Martin Margiela, I was booked really last minute. When I left the casting, they gave me a call sheet for the next day. I was extremely happy but I thought I would shoot something small instead of shooting the big campaign and TV commercial.

Amelie Lens - Interview - Essentiel Antwerp

YOU ARE ALSO A DJ, WHERE DO YOU PLAY AND FIND YOUR INSPIRATION?
Mostly in clubs (Beijing, Tokyo, Amsterdam, Munich, Belgian festivals,…) but I also play at fashion or PR events. I go out to find my inspiration. I think it’s important as a DJ/ producer to be in “the crowd” from time to time and to feel the interaction with the people. I used to love very easy/ simple electronic music, straight forward techno with a long break and a good drop. Now that I’m spending so much time in the studio, I just hear the simplicity of some tracks. As a DJ/ producer you have to keep your performance exciting and inspirational. 

TELL US MORE ABOUT BAERBAR?
My boyfriend Sam and I started the company Baerbar, we offer a wide range of instant gluten-free oatmeal. We strongly believe that starting your day with a healthy breakfast will change the way you think and feel. We have been planning this for a long time and it took a lot of time and effort to get us where we are today. But we are happy to be surrounded by amazing family and friends that are supporting us every day. 

HOW IS IT WORKING TOGETHER WITH YOUR BOYFRIEND?
It’s great, we’ve been a happy couple for over 7 years now. We realized that starting up a company would be a challenge for our relationship but Sam is really the best colleague I could ever imagine. When I wake up in panic like “WE FORGOT TO ORDER THIS OR DO THAT AAAHHHH” He just says “No, I ordered it last week”. We can always count on each other and that’s an amazing feeling. We’re both combining fulltime jobs with Baerbar, it is really busy and stressful for the both of us, so we help each other whenever we can. 

Amelie Lens - Interview - Essentiel Antwerp

FAVORITE WORK-OUT?
I really wish I could say I love to work-out and I go to the gym every week. I guess that’s what everyone would expect from a model that has her own healthy breakfast brand? But unfortunately I really hate it… I do like to swim, it’s the only kind of exercise I really like and I would do every day!

FAVORITE QUOTE?
Small things make big changes. People sometimes feel like they “cannot do anything” because the problem is too big. But you’d be surprised how much a small effort can do. For example when I’m cueing for coffee in the winter and I see a homeless person I would always take a coffee for him too. Small things like this are so important and make this world a better place.

FAVORITE SERIES?
The Americans, Narcos, Game of thrones and True detective. 

CANNOT LIVE WITHOUT? 
Music and my 3 cats. Yes, I am a crazy cat lady (Haha).

Amelie Lens - Interview - Essentiel Antwerp

WHAT ARE YOU INTO LATELY?
DIY! As we just bought a house, I figured there are so many things I can do myself. 

FASHION INVESTMENT PIECE?
My leather Alexander Wang jacket.

FAVORITE SONG?
I love too much songs to just name one, I have 10 favorite songs a week and they change all the time. But if I have to name one song that’s been one of mine all-time favorites I guess it’s James Holden - a break in the clouds. 

Amelie Lens - Interview - Essentiel Antwerp

BAERBAR

Amelie's Instagram

LOVE IS ESSENTIEL