For the second chapter of our Summer 2025 campaign, we follow half-Italian, half-German topmodel Greta Varlese through a rain-soaked Milan.

Shot in the quiet grandeur of Italian galleries and hidden corners of the city, this series transforms the everyday into something cinematic.

Dramatic volumes, unexpected patterns, and bursts of colour cut through the gloom — capturing the energy of the city and our campaign, where everything seems normal, but nothing ever truly is.