MISSION VISION VALUES
Our Mission
We want to... be your pink pill - butterfly you - battle boredom - dress your emotions
Our Promise
There will be fireworks
Our Ambition
We want to become the first Belgian commercial fashion brand succeeding worldwide
Our Vision
We want to:- expand ESSENTIEL’s image globally through the right choice of local distribution channels’ mix
- become and remain an undisputed leader in affordable luxury fashion
- increase the importance of accessories to broaden our customers’ reach
- ensure constant sales dynamics through multiple collection’s themes per year
Our Values
- Passion is key: we are passionate in everything we undertake
- Keep it surprising: we encourage and develop wild big ideas; our ambition is to make a difference
- Learning by doing: we believe in trial and error; we trust our gut feeling and emotions
- Celebrate life: we work hard, but we only do things that give us energy
- Permanent questioning: we stay alert; we challenge ourselves; there is no status quo
- Integrity: we are uncompromising about our integrity and are driven by an interest in the world and our customers
