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There will be fireworks
We want to become the first Belgian commercial fashion brand succeeding worldwide
We want to:
Expand ESSENTIEL’s image globally through the right choice of local distribution channels’ mix
Become and remain an undisputed leader in affordable luxury fashion
Increase the importance of accessories to broaden our customers’ reach
Ensure constant sales dynamics through multiple collection’s themes per year
Passion is key: we are passionate in everything we undertake
Keep it surprising: we encourage and develop wild big ideas; our ambition is to make a difference
Learning by doing: we believe in trial and error; we trust our gut feeling and emotions
Celebrate life: we work hard, but we only do things that give us energy
Permanent questioning: we stay alert; we challenge ourselves; there is no status quo
Integrity: we are uncompromising about our integrity and are driven by an interest in the world and our customers