MISSION VISION VALUES
Our Mission
We want to... be your pink pill - butterfly you - battle boredom - dress your emotions
Our Promise
There will be fireworks
Our Ambition
We want to become the first Belgian commercial fashion brand succeeding worldwide
Our Vision
We want to:- expand ESSENTIEL’s image globally through the right choice of local distribution channels’ mix
- become and remain an undisputed leader in affordable luxury fashion
- increase the importance of accessories to broaden our customers’ reach
- ensure constant sales dynamics through multiple collection’s themes per year
Our Values
- Passion is key: we are passionate in everything we undertake
- Keep it surprising: we stimulate exotic and wild ideas; our ambition is to make a difference
- Learning by doing: we believe in trial and error; we trust our gut feeling and emotions
- Celebrate life: we work hard, but we only do things that give us energy
- Permanent questioning: we stay alert; we challenge ourselves; there is no status quo; nothing is eternal
- Integrity: we are driven by curiosity, based on integrity; we are respectful, human and fair with everyone
