Denim pop-up store

Happening Denim pop-up store

20 februari 2020

Denim pop-up store




This Spring/Summer 2020, our blues turned green. Don’t worry, you haven’t gone colorblind, and we haven’t actually changed any colors, but we did change the way we produce our denim. By teaming up with a sustainable denim maker, the process behind our jeans is now green. Thanks to their eco-responsible production, they reduce the amount of water, energy, chemicals, and natural gas they consume to produce a pair of jeans.

To celebrate the launch of our new denim collection, we opened a dreamy dipped in pink denim pop-up store at Lombardenvest in Antwerp. To make your experience inside our pop-up store truly one-of-a-kind, we are treating you to custom embroidery with every denim purchase. That way, you can make your denim uniquely you.


Customize your denim

When? From Wednesday the 19th of February until Saturday the 29th of February.

What time? From 12:00 to 18:00.

Where? At our denim pop-up store: Lombardenvest 39, 2000 Antwerp, Belgium.

Who? For anyone who purchased a denim item from our new Spring/Summer 2020 collection.


On Tuesday the 18th of February, we celebrated the opening of our denim pop-up store in the presence of Belgian press, stylists and influencers. Discover the best moments of the event here or swing by to experience our dipped in pink pop-up store yourself!

See you there!








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