Essentiel at a glance

Essentiel at a glance

1999
  • Creation of a Belgian fashion brand ESSENTIEL Antwerp
2000
  • First international showing at the “Who's Next” trade show in Paris (Women)
  • Opening of our first Flagship store in Antwerp
  • In-house visual merchandising team
2001
  • Dramatic increase of the number of wholesale points all over the world
2002
  • Major wholesale Agent in France
2003
  • Major wholesale Agent in The Netherlands, Spain & Italy
2004
  • Creation of our first Men's collection
  • First showing at the “White” Trade Show in Milan
  • First showing at the Copenhagen International Fashion Fair
  • Reinforcement of the styling studio to increase focus and specialties (woven, jersey,knit, accessories…)
2005
  • First steps in the strategic plan of a new lifestyle concept: women and men's clothes, furniture, cosmetics and decoration
2006
  • First store in France: Paris
  • Creation of a new program of dynamical bi-weekly visual merchandising 
2007
  • Opening of our Asian office in Hong-Kong
  • Second flagship store (600m²) on Brussels' most famous avenue
  • Corner in London Fenwick Department Store
  • First showing at the “Pitti Uomo” Exhibition in Firenze (Men)
  • First Men's store in Antwerp
2008
  • Second store in France: Lille
  • Corner in the Parisian “Bon Marché”
2009
  • Reinforcement of the retail chain and start of refurbishing existing stores
  • Fashion Show with the international press for ESSENTIEL's 10 years birthday
2010
  • Adding of intermediate Flash & capsule collections to the seasonal main collections
2011
  • New single HQ in Antwerp (1.500m² with a 500m² Showroom)
  • Setting up of a joint-venture aiming to open 20+ own stores in France
  • Major wholesales agent for Germany, Austria and Switzerland
2012
  • Launch of our new accessories concept stores' chain in Belgium
  • Launch of our 'e-commerce' online store
  • Expansion within France, through the opening of new stores in Paris and major cities
  • Opening of a corner in the Parisian “Printemps”
  • Evaluation of the best means to position our brand in the US, UK, Asia, Russia,…
2013
  • Development of the first pre- and beach/lounge collections, leading to 10 collections per year
  • Creation of a visual merchandising central laboratory
  • Major wholesale Agent in the USA (Los Angeles)
  • Major wholesale Agents in the UK, Switzerland and Austria
  • First showing at new trade shows: Coterie (New York) and Scoop (London)
  • Corner in "Harvey Nichols", London
2014
  • Four new stores in South Korea
  • New corners in France: Galeries Lafayette (Paris), Printemps (Lyon)
  • Major wholesale Distributors for Canada
  • First showing at new trade shows: Premium (Berlin), Capsule (Paris)
2015
  • Opening of a Showroom in Dusseldorf to develop Germany
  • Opening of an Essentiel store in Madrid
  • 2 new stores in UAE
  • 2 new stores in South Korea

Today, we count 42 Essentiel stores, 180 employees, a 15+ people styling office and we are sold in 40 countries through more than 800+ multi-brand stores.