Cookie Notice



How we use cookies

We believe it is important to offer tailored services and to optimize your user experience. To do this, ESSENTIEL Antwerp uses cookies, pixels and similar technologies that help us to facilitate the use of the website and improve its functionality.

In addition to the necessary cookies, we embedded social plug-ins (e.g. share or like buttons) and the Facebook/Google-pixel in our website. They send those third parties information about your device (e.g. IP address and browser string), how you use our services, which pages you visit, the purchases you make and the ads you see. That transfer occurs automatically when you visit our website, irrespective of whether or not you have an account. The pixels are used to place targeted ads on the third party’s website, to help us regulate the advertisements and measure their effectiveness. Also, we may create target groups based on email addresses, mobile phone numbers, or visitors to our website and target them with personalized ads through these channels. For more information about the further processing by these third parties, we recommend that you consult their cookie policy.

Unless you have adjusted your browser settings to disable cookies, our system will place cookies on your browser as soon as you visit our Website. Below you can read more information about our use of cookies and how you as a user can adjust your preferences. 

What is a Cookie?

Cookies are small text fragments that are stored on your computer or mobile device when you visit a website. Cookies allow for the recognition of visitors’ browsers and enable you to browse a website faster and more easily. They also ensure that your personal settings and preferences are stored so that, for example, when you visit the website again, you do not have to select your preferred language again.

Types of cookies

Our cookies may be subdivided according to their origin, function and lifetime.

1. Origin

First party cookies are cookies that are placed by the Website that is currently being visited by the user (e.g. cookies placed by www.essentiel-antwerp.com)

Third party cookies are cookies that are placed by a domain name other than that of the Website visited by the user. If a user visits a Website and a third party places a cookie via that Website, this is a third-party cookie (e.g. cookies placed by Google, Twitter and Facebook). 

2. Function

Essential cookies are technical cookies that are necessary for the functioning of the Website. Without these cookies, the Website cannot function smoothly and various functionalities cannot be offered.

Functional cookies are cookies that ensure that the Website functions properly and guarantee a faster and more efficient use (e.g. cookies for log-in, language preference and shopping basket). Functional cookies are basically first party cookies.

Analytical cookies collect statistical information, which is used anonymously to improve our website for you. For example, we can determine which pages are frequently visited and which pages are not sufficiently visible.

Social media cookies are used to enable the integration of social network sites on our Website.

Advertising cookies allow to create a user profile based on your surfing behaviour so that the ads shown are tailored to your interests.

3. Lifetime

Persistent cookies These cookies remain on the user's device for the duration specified in the cookie. They are activated each time the user visits the Website that places this cookie (e.g. cookies placed by social media such as Instagram, Facebook or Google Analytics). Most non-functional cookies are persistent cookies.

Session cookies These cookies allow you to simplify and link the actions of a user during a browser session. A browser session starts when a user opens the browser screen and ends when the user closes the browser screen. Session cookies are placed temporarily. Once you close the browser, all session cookies are deleted. Most functional cookies are session cookies.

Cookies on this website

Depending on which pages of our website you visit and whether you are logged in or not, the following cookies may be stored:

 NameType of cookieDomainPurposeRetention period
store_code functional www.essentiel-antwerp.com Saves the chosen store 1 year
store_splash functional www.essentiel-antwerp.com Saves the chosen language 300 days
frontend & fronted_cid functional www.essentiel-antwerp.com Saves the session & accompanying data of the user environment 1 week
customer_group functional www.essentiel-antwerp.com Saves the accompanying customer group (target group) 1 week
am_promo_notification functional www.essentiel-antwerp.com Displays promotions 1 week
user_allowed_save_cookie functional www.essentiel-antwerp.com Saves whether we accept cookies or not 1 year
essentiel_cookie_addtocart functional www.essentiel-antwerp.com Facebook pixel: places relevant ads on Facebook 2 seconds
add_to_cart functional www.essentiel-antwerp.com Shopping bag  0
_utma, _utmz analytical www.essentiel-antwerp.com Analysis of the website usage and differentiation of sessions 2 years
_ga, _gid, _gat, _gads analytical www.essentiel-antwerp.com Analysis of the website usage: unique sessions, visitors, page visits, … _ga: 2 years
_gid: 1 day
_gat: session
CONSENT analytical & advertising www.google.com Measures the efficiency of advertising 20 years
datr, act, sb, presence, fr, wd, xs, c_user advertising & social media www.facebook.com Delivers relevant ads on Facebook and other websites till 2 years
SSID, SID, SAPISID, APISID, HSID, NID, SIDCC advertising www.google.com Saves preferences and customized ads on Google-websites till 2 years
1P_Jar advertising www.google.com Customized ads 1 month
IDE advertising www.doubleclick.net Measures the efficiency of advertising 1 year
Hotjar cookies analytical www.hotjar.com Analysis of surfing behavior till 2 year
Pinterest cookies analytical & social media www.pinterest.com Sharing pages on Pinterest and analysis of the resource 1-10 year

Cookies management

You can manage or refuse the installation of cookies via your browser settings. Cookies already installed on your computer or mobile device can be deleted at any time. How you do this depends on the browser you use:

Please note that disabling cookies may result in the malfunction of certain features or applications on the website. Essential and functional cookies cannot be modified because they are necessary to provide our online services. The information we collect through these cookies is always anonymous, which makes identification impossible.

Contact details

For more information about this Cookie Policy, you can contact us via service@essentiel-antwerp.com.


Changes to this cookie notice will be published on this page. We therefore recommend you to check this page regularly for updates.