Privacy & Cookie Policy 

 Last modified on 5 March 2015

1. General terms 

Kadine BVBA, with headquarters at Arenbergstraat 21, 2000 Antwerp, Belgium, registered at the Belgian Crosspoint Bank for Enterprises (Kruispuntbank Ondernemingen) under the number BE 0437.697.256 (hereafter “ESSENTIEL”) is responsible for the processing of your personal data on the website

ESSENTIEL, as a Belgian company, applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications” and other applicable legislation. 

ESSENTIEL takes responsibility for the processing of your personal data. A notification has been made to the Belgian Privacy Commission with regard to the processing of your personal data, as required by the Law.

2. Collected personal data

2.1. Data that you communicate to us

Via the Registration Form on the Website: your e-mail address.
During the ordering process: your name and address details.

2.2. Data that are automatically collected

Certain data will be collected through cookies: see below for our cookie policy. Some data can also be collected without being stored in cookies. These data may only be consulted by ESSENTIEL and only during the visit of the Website. They are: 1°) address TCP/IP 2°) the type and version of your navigation system 3°) the last page you visited on the internet.

2.3. Personal data communicated by commercial partners

In this case, the commercial partners of ESSENTIEL guarantee to ESSENTIEL that they have actually received the authorization to communicate these personal data.

3. Purposes of the processing of data

3.1. General purposes

Your personal data are collected to:

• Offer you the services of the Website;
• Allow us to conduct market research in order to improve the technical and intrinsic quality of the Services;
• Provide you with information (for instance, per email) related to future offers that might be of interest to you;
• Administer the technical aspects of the Website; • After having made the data anonymous, compile statistics or reports with regard to the number of clicks and visits of the different parts of the Website.

3.2. Direct marketing and communication to third parties

Your personal data will be treated as strictly confidential and will not be communicated to third parties or be used for direct marketing purposes, except if ESSENTIEL obtained your prior explicit consent (“opt-in”) for such use. You can at all times withdraw your consent, by sending an email to

3.3. Serious violations

In case of serious violations of the law, ESSENTIEL will have the right to communicate your data to the competent authorities (police enforcement and justice departments) at their request.

4. Duration of the conversation of data

All personal data will be held as long as necessary for providing the Services by ESSENTIEL.

5. Right to access and rectify

You have the right to consult free of charge your personal data at any time, and to rectify or modify your data, by sending an email to the address or by letter to the address mentioned in article 1 Arenbergstraat 21, 2000 Antwerp, Belgium (for attention of webshop) of this Privacy & Cookie Policy, providing in attachment a copy of your identity card.

You are entirely free whether or not you communicate your personal data to ESSENTIEL. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form. Also, you must be aware that you are the only one liable for the correctness of the data that you communicate to ESSENTIEL.

6. Right to object 

You have the right to object to the processing of your personal data if you have serious and legitimate reasons to do so. You can exercise your right by sending an email to the address However, you cannot object to the processing of personal data in so far that this processing is essential for us to comply with our contractual obligations.

7. Security and confidentiality

ESSENTIEL has developed security measures that are technically and organizationally appropriate in order to avoid the destruction, loss, forgery, modification, forbidden access and unintentional communication to third parties as well as every other unauthorized processing of the collected personal data. ESSENTIEL shall not be liable for any direct or indirect damage resulting from a fault or unlawful use of the personal data by a third party. ESSENTIEL reminds you that the Website may include links, hyperlinks or references to other websites that are not controlled or managed by ESSENTIEL and to which this Privacy & Cookie Policy does not apply. ESSENTIEL shall not be liable for the content of these websites, or for the offers, products and services offered by those websites. ESSENTIEL advises you to carefully read the privacy rules of every website that you visit, especially since these rules can differ from the present Privacy & Cookie Policy.

8. Cookies

8.1. Information about our use of Cookies

Our Website uses cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to give you a better experience when visiting our Website and to optimize our Website.

Cookies and similar technologies do not allow us to systematically collect data that enable us to identify the users of our Website. They only allow us to improve our Website, to better understand the interests of our users, and to measure the effectiveness of the content of our Website.

As a result of recent changes in the law, all Websites focusing on customers in the European Union are obligated to ask for your consent before using or saving cookies and similar technologies on your computer or mobile devices. This cookie policy is intended to give you clear and complete information about the cookies that we use and about their purpose. Please read our Privacy & Cookie Policy in order to know the privacy rules applicable to the Website. For further information about this Privacy & Cookie Policy you can contact us at

8.2. What is a cookie?

A “cookie” is a small text file that is sent from the server of ESSENTIEL and is stored on your computer’s hard drive. We use cookies to remember your preferences when visiting our Website. When you first visit our website, you will be asked to give your consent to our use of different categories of cookies. You can refuse the use of cookies by modifying your browser settings. 

8.3. Kind of cookies

There are different categories of Cookies, based on their source, function and the time they are used.

First party cookies are cookies set by a website visited by the user i.e. the website displayed in the address bar. (e.g. cookies placed by if you use first party cookies)

Third party cookies are cookies that are set by a domain other than the one being visited by the user. In case a user visits a Website and a third party sets a cookie through that Website, such cookie is considered a third party cookie (e.g. cookies set by Google, Twitter and Facebook).

Functional cookies are cookies that ensure the proper functioning of the Website (e.g. cookies for log-in or registration, language preferences). Functional cookies are mostly considered first party cookies.

Non-functional cookies are cookies that can be set for statistical, social, targeting and commercial purposes. They do not serve the mere technical support of the Website. Cookies with statistical purposes allow us to check which pages of the Website you visit, where your computer is localized etc. Cookies with social purposes allow the user to share the content of the visited Website through social media with others. Cookies with targeting purposes allow creating a specific profile for you based on your surfing history to make advertisements more relevant for you. Cookies with commercial purposes keep track of how many and which advertisements were displayed to a user. Non-functional cookies can be first party or third party cookies.

Persistent cookies remain stored on a user’s device after the end of a browsing session. The cookies are activated each time the user visits the Website that sets the cookie (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are persistent cookies.

Session cookies allow websites to link the actions of a user during a browsing session. A browsing session starts when a user opens the browser screen and ends when he closes the browser screen. Session cookies are only set temporarily. When you close the browser, the cookies will be removed. Most functional cookies are session cookies.

8.4. Your permission

When you first visit our website you will be asked to accept the different kinds of cookies we use. For each category, you can allow or refuse cookies. At any time, you can change the cookie settings for our Website via the hyperlink at the bottom of our website, and thus revoke your consent.  By rejecting cookies, you may no longer have access to (parts of our) Website. Carefully read this Cookie Policy for more information. If at any moment you want to revoke your consent, you can uninstall cookies through your browser settings. If you wish to find out more about removing or blocking cookies, you will find the following website helpful:

8.5. Changing your browser settings

We would like to point out that Web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to better understand these settings, you may wish to read the information available through the following links. If you need additional information, you can consult the ‘Help’ function in your web browser.

  • Cookie settings in Internet Explorer
  • Cookie settings in Firefox
  • Cookie settings in Chrome
  • Cookie settings in Safari

8.6. More information on cookies

Information on cookies: More information on cookies is available through the following link:

Internet Advertising Industry: The internet advertising industry drafted a guide to online behavioural advertising and online privacy that you can find on:

8.7. Which cookies do we us on

Functional language & ship country selection 300 days
Functional user country 1 day
Functional login or registration  1 hour
Non-functional utma Google analytics tracking cookie 2 years
Non-functional utmb Google analytics tracking cookie 30 minutes
Non-functional utmc Google analytics tracking cookie session
Non-functional utmz Google analytics tracking cookie 6 months

For cookies set by third parties (incl. Google Analytics), we kindly refer to the statements set forth by such parties on their respective websites. Please note that we do not have any influence on the content of these statements nor on the content of the cookies set by such third parties. ;

9. Applicable law and jurisdiction

This Privacy & Cookie Policy is subject to Belgian law. The Dutch-language courts of Brussels are exclusively competent for any kind of dispute that could arise from the interpretation or execution of this Privacy & Cookie Policy.

10. Agreement

By visiting the Website, you accept all the clauses of the present Privacy & Cookie Policy and you agree to the collection and processing of your personal data by ESSENTIEL in accordance with this Privacy & Cookie Policy.