Essentiel Antwerp x Designers Against Aids

Happening Essentiel Antwerp x Designers Against Aids

Posted:
2 september 2016

ESSENTIEL ANTWERP X DESIGNERS AGAINST AIDS

For AW16, Essentiel has teamed up with Designers Against AIDS (DAA). The result is a capsule collection inspired by punk couture and 90s club culture with the profits of the sales going to DAA to create awareness about HIV/AIDS.

Creative Director Inge Onsea considers it essential to support organizations such as DAA. She was influenced by ‘punk couture’ and 90s club culture – perhaps unsurprisingly, this is the period in which the fight against HIV/AIDS took on a broader social meaning. Icons such as Boy George, Keith Haring, Stephen Sprouse and Leigh Bowery along with drag queens and club kids were all drawn on as sources of inspiration for the collection.

The collection features short body-con dresses, see-through lacy playsuits and tongue-in-cheek quotes such as ‘Smoking Hot Essentiel’ and ‘Essentiel is Burning’ (in reference to the film Paris is Burning).
While the collection is aimed at women, the designs are unisex, making it perfect for those with a daring streak.

The DAA collection will be available from September 2016 in selected Essentiel stores and online at essentiel-antwerp.com.

Strike a pose!

Designers Against AIDS

Designers Against AIDS is an initiative launched by non-profit organization Beauty Without Irony. To create awareness about HIV/AIDS among young people, DAA uses pop culture and current interests such as fashion, music, celebrities, social media and others to communicate the following message: ‘If you are old enough to have sex, you are old enough to have safe sex.’

 

Shop the collection

 

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