The kickoff of our Fall 2025 campaign, Paris s’éveille - a tribute to the moment the city awakens. Streets are quiet. Coffee brews. Paris begins to move. This campaign follows eight personalities in their morning light.

First up, model and mother Maggie Maurer embodying red romance, the kind only Paris knows. Here, love isn’t just a feeling. It’s texture, silhouette, statement - the kind you wear.